In today's economy, it is not uncommon to find people retiring with a 401k and other retirement plans. However, in the event of an economic downturn or market crash, these retirement funds can be lost because of heavy market exposure. By diversifying their assets into precious metals such as gold and silver, retirees are able to protect their savings from market volatility. Gold & Silver IRA companies have become increasingly popular over the past decade as more investors seek ways to protect themselves from volatile markets and inflationary pressures. It may seem like a simple process - but there are many factors that need to be taken into consideration when choosing your IRA custodian for your precious metals investment account. Our website will provide information on how one can invest in gold through an individual retirement account (IRA), which has been designed specifically for investing in gold bullion coins and bars. While this type of investment vehicle has been around since 1974, it was only recently that self-directed IRAs were introduced.